The Role of AI in Efficiency Advertising And Marketing AnalyticsWith performance marketing becoming increasingly complex and data-driven, it can be tough for marketers to maintain. AI can aid simplify and improve advertising and marketing strategies to enhance targeting, customization, foreseeing customer actions, and making the most of ROI.
The Role of AI in Performance Marketing AnalyticsUsing AI marketing analytics tools like IBM watsonx, Invoca, and Tableau, marketers can use data-driven insights to optimize online conversions and make decisions that support marketing ROI.
How to Reduce Ad Spend Waste With Better Data InsightsWhen you’re spending marketing dollars, you want to ensure that those dollars are reaching the right buyers at the most effective time. However, ad spend waste is a real and ongoing challenge for many digital marketers.